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The secret of Chipotle Mexican Grill’s success


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Restaurant industry guru Paul Barron (@PaulBarron) has a new book coming out, The Chipotle Effect, about Colorado-born Chipotle Mexican grill. The first Chipotle opened in 1993 in Denver in a former Dolly Madison Ice Cream Store on Evans Avenue near the University of Denver campus. It now has 1200 locations, with restaurants in 41 states, D.C., Toronto and London.

In fact I just had a burrito from the original Chipotle location just the other day. Irresistibly delicious.

Check out an excerpt at SmartBlog.

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Author: James Reyes

Web architect, linguaphile, ever-aspiring polymath, political junkie, seeker of justice. Denver, Colorado, USA.